In this episode, Hannah Salamon is joined by Tobias Knietzsch, a product manager for artificial intelligence at SAP, to discuss the importance of AI and how SAP is helping customers leverage its power.
Tobias explains the importance of AI for businesses and SAP’s three-pillar approach: built-in AI in SAP solutions, customizable AI on SAP BTP, and trustworthy AI. He shares examples like automating payment matching in SAP Cash Application and personalized learning in SAP SuccessFactors. The discussion covers SAP BTP’s role in AI delivery through SAP AI Business Services and AI Core/Launchpad, highlighting SAP’s business-focused AI differentiation. Tobias also emphasizes ethical AI development, key AI announcements from SAP TechEd 2022, and how customers and partners can get started with SAP’s AI solutions.
Also in this episode:
- SAP is committed to making its customers “intelligent enterprises” by infusing AI into its business solutions.
- SAP delivers AI capabilities through three pillars: out-of-the-box AI in SAP solutions, customizable AI functionalities on SAP BTP, and trustworthy AI development.
- Examples of AI in SAP solutions include automating payment matching in SAP Cash Application and providing personalized learning recommendations in SAP SuccessFactors.
- Delivering reusable AI functionalities through products like SAP AI Business Services and SAP AI Core/Launchpad.
- Focusing on business-specific AI solutions, leveraging its deep domain expertise, rather than competing on general-purpose AI technology.
- SAP has strong ethical principles and policies in place to ensure the responsible development and deployment of AI solutions.
- The introduction of SAP Build Process Automation and the SAP Start digital assistant.
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About Tobias Knietzsch:

Tobias Knietzsch is a Product Manager for Artificial Intelligence and has been involved with AI at SAP since 2019. He joined the company in 2016 and in his current capacity, he is one of the Product Managers for SAP AI Core and SAP AI Launchpad, two AI services that enable customers and partners to confidently build AI scenarios on SAP BTP.
Links for more AI infos:
- SAP AI & AI for SAP BTP
- AI Ethics at SAP
- AI at SAP TechEd 2022 & Keynotes
- Get Started: SAP Community & Roadmap
Links for“What’s New” in SAP BTP Category:
- SAP TechEd 2022 News Guide
- SAP BTP Holiday Season Calendar
- SAP recognized as a leader in Gartner Magic Quadrant
- Customer Success Story: NHL
Hosted by Hanna Salamon – Senior Product Communication Specialist SAP Business Technology Platform, SAP SE

Follow Hanna on: SAP Community | LinkedIn | Twitter