In this episode, host Niklas Siemer is joined by Steffen Pietsch, the Vice President and Head of SAP BTP Product Management, to discuss the latest updates and announcements from the recent SAP Sapphire events.
They cover key SAP BTP roadmap updates, including improvements in SAP Build Apps and SAP Task Center integration. Siemer highlights announcements from Sapphire, such as SAP’s expanded partnership with Google Cloud and AI advancements in SAP Analytics Cloud. A customer success story features Frucor Suntory, who used SAP BTP to develop My Sales Hub, boosting productivity and revenue. Steffen Pietsch shares insights from Sapphire events in Orlando and Barcelona, discussing AI integration, SAP Build adoption, and the importance of SAP Integration Suite.
Also in this episode:
- SAP BTP is a foundational platform that enables seamless integration, innovation, and business transformation for SAP customers.
- Artificial intelligence (AI) and generative AI technologies are a major focus area for SAP, with new capabilities being integrated across the portfolio to enhance user experiences and developer productivity.
- The partnership between SAP and Google Cloud has been significantly expanded, allowing customers to better leverage data across their enterprise landscape through tighter integration between SAP Data Sphere and Google Cloud.
- SAP Build, the low-code/no-code development platform, is seeing strong adoption and interest from both technical and business users, empowering them to build applications and automate processes without extensive coding.
- Integration remains a key priority for SAP, with enhancements to SAP Integration Suite, including the upcoming Edge Integration Cell that provides more flexibility and control for customers.
- Customers and partners expressed a positive sentiment towards SAP BTP at the Sapphire events, recognizing its importance in helping organizations adapt and innovate in a rapidly changing business environment.
- Steffen Pietsch recommends the book “The Innovator’s Dilemma” by Clayton Christensen as it provides valuable insights into the challenges successful companies face when trying to innovate, which relates to the transformative capabilities of SAP BTP.
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About Steffen Pietsch:
Steffen Pietsch is the Vice President, Head of SAP BTP Product Management. Steffen joined SAP in 2021 and is globally responsible for the SAP BTP Product Management. Together with his teams, he drives innovation, further development, enablement, and adoption of the SAP BTP. Steffen is based at SAP in Walldorf
Before he joined SAP, he gained more than 18 years of experience in various customer and partner roles. In addition to that Steffen was a board member and CTO of DSAG (German speaking SAP user group) registered association (e.V.).
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Links of “What’s New” section:
- SAP Build Apps: Project lifecycle management – transport and deploy projects including environment variables across various landscapes
- SAP Build Work Zone: Expose tasks into a central inbox using SAP Task Center
- SAP and Microsoft Collaborate on Joint Generative AI Offerings to Help Customers Address the Talent Gap
- SAP and Google Cloud Expand Partnership to Build the Future of Open Data and AI for Enterprises
- Innovations in SAP Analytics Cloud enable enhanced data-driven decision-making
Read more about Frucor Suntory’s SAP Innovation Award 2023 project here.
Further mentioned links:
- SAP Business Accelerator Hub
- SAP Sapphire Event Page
- SAP Sapphire News Guide 2023
- SAP Sapphire Keynote from Juergen Mueller and Thomas Saueressig
- SAP Sapphire Session Michael Ameling and Philipp Herzig
- SAP Datasphere Roadshow
- SAP Integration Strategy Document
Hosted by Niklas Siemer – Product Specialist SAP Business Technology Platform, SAP SE
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