Beyond features and benchmarks, what truly drives user engagement in AI? Lukas Egger explains why “engagement in AI is not just about knowledge or utility, it’s about emotional connection.” This episode explores how human-like interactions with generative AI are creating unprecedented emotional bonds, fundamentally changing product perception and customer loyalty. Discover the power of “industrialized empathy” and why users are even downgrading products for preferred “personalities.” Lukas shares thought-provoking insights on why understanding and mastering the emotional dimension of AI is fast becoming a critical competitive advantage.
Host: Lukas N. P. Egger
Head of the Innovation Office & Strategic Projects team at SAP Signavio
Lukas leads a team of experts, steering innovation projects. His approach blends a strong technical understanding with a keen eye for product discovery and digital transformation. Lukas regularly contributes to discussions and panels, sharing his perspectives on AI, the digital zeitgeist, and philosophy. Lukas funded multiple startups, published a humorous philosophy book, and received silver screen quotation for special effects work for an animated movie.
If you want to learn more about:
- SAP Signavio: https://www.signavio.com
If you have questions or comments, email: processtransformers@sap.com
Additional downloads: