This episode delves into the dynamic future of retail, spotlighting the pivotal role of AI in reshaping supply chains and customer interactions by 2025. Experts discuss how retailers are harnessing AI to deliver hyper-personalized shopping experiences, leveraging clean data to anticipate consumer needs and optimize inventory. The conversation explores the increasing importance of sustainability, with brands adopting eco-friendly practices and transparent supply chains to meet conscious consumer demands. The rise of social commerce platforms like TikTok is also examined, revealing how retailers are integrating social media into their sales strategies and supply chain management for unprecedented agility. This episode offers valuable insights into how technology, strategic data utilization, and a commitment to sustainability are converging to redefine the retail landscape and create new opportunities for brands and consumers alike.

Guest: Amanda Spencer, Global Industry Marketing Lead for Retail at SAP
Amanda Spencer is a global leader who is passionate about driving retail growth and innovation and understanding customer needs. With a diverse background spanning marketing, partnerships, and business development, she has gained experience in both the technology and consumer industries. Currently, Amanda is the Global Industry Marketing Lead for Retail at SAP, where she drives messaging and content creation based on industry trends and customer insights. Amanda focuses on helping retail providers leverage technology to enhance customer experiences, optimize operations, and stay ahead in a rapidly evolving market.

Host: Richard Howells, SAP
Richard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.

Host: Oyku Ilgar, SAP
Oyku Ilgar has been working in the digital supply chain area at SAP since 2017. As a marketer and blogger, she creates written and visual marketing content about ERP and Supply Chain solutions and focuses on the topics of business trends, IoT, Industry 4.0, and sustainability.
Oyku’s SAP Community & LinkedIn
Useful Links:
Blog Post
Lesson from APAC: Social Commerce is Not One-Size-Fits-All
Report
SAP Industry Market Report for Retail: Grow Without Boundaries
Related SAP Pages
Social Media Links:
- Supply Chain Management:
- SAP Supply Chain Management
- SAP Insights: Supply Chain
Follow Us on Social Media
- Richard Howells: LinkedIn, X
- Oyku Ilgar: SAP Community, LinkedIn
- SAP Digital Supply Chain: LinkedIn
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