Smartphones and other smart devices have allowed us to access information anywhere and at any time. However, there has been a rise in concern about the authenticity and accuracy of the content we consume. Edelman’s 2022 Trust Barometer stated that concerns about fake news or false information being used as a weapon is at an all-time high of 76%. With rising threats like deep fakes, how can content-generating platforms and organizations foster trust in their users? Dana Rao, Executive Vice President, General Counsel and Chief Trust Officer at Adobe, shares his perspective on how organizations can build trust in content creation.
Guest: Dana Rao, Executive Vice President, General Counsel and Chief Trust Officer at Adobe
Host: Elena Kvochko, Chief Trust Officer at SAP
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Show Notes:
- Follow Dana Rao on LinkedIn: https://www.linkedin.com/in/dana-rao-3551852/
Episode produced by Marifer Valenzuela, Customer Experience Producer at SAP.