Consumer Products companies are urgently establishing a direct relationship with consumers, and many are using a Customer Data Platform (CDP) to bring all the information they have together in a unified records. But how much data is enough? Join SAP consumer product experts Ratul Shah, Sunny Neely, Ritu Saluja and Javier Flores as they outline best practices including critical use cases, personas, KPIs, and more to help you build an action-oriented CDP.
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